Although common law trademark rights can be acquired through a period of extended use, relying solely on common law rights can hinder the growth and protection of your brand. Registering your trademarks both domestically and abroad is essential to the development of your intellectual property ("IP") portfolio. Proper registrations lay the foundation for efficient and effective management, enforcement and licensing of your brand. Continental Enterprises ("Continental") can assist with the registration process as well as developing a registration strategy that is integrated into the long-term growth and expansion of your company.

In general, the act of registering a trademark is a well-defined and inexpensive process. The biggest pitfall when developing and protecting your IP throughout the world is overlooking trademark registration. Continental Enterprises can provide insightful guidance in effectively protecting your IP throughout the world by using trademark registrations to your advantage.

Log-in above for more information. If you do not have a username and password, please contact us.