The most valuable thing that a person can own is his or her identity. As a piece of intellectual property, a person's identity is represented by his or her name and likeness or publicity rights. Continental Enterprises ("Continental") has been at the forefront of the fight to aggressively protect this basic property right throughout the United States.

Our home state of Indiana has one of the most effective and comprehensive name and likeness statutes in the country, providing protection for one hundred years after the death of an individual. Continental has used this fact to effectively disrupt infringers' business and protect our clients' publicity rights.

Protecting our clients' name and likeness rights requires innovation and a keen appreciation of the value of their IP. Our staff continues to develop cost-effective and creative ways to more effectively insure that those rights remain secure.

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