Continental Enterprises | About Intellectual Property Services

Continental Enterprises, Intellectual Property Protection

Since its inception in 1988, Continental Enterprises has grown to be one of the most unique intellectual property enforcement and investigation firms in the United States. Fighting counterfeiters globally, Continental Enterprises provides clients with strategic input in maximizing the value of their brands.

Broad experience in a highly diverse range of industries has sharpened our skills, making our company truly distinctive in the world of intellectual property. We have successfully crafted multiple international prosecutions that target hard to reach infringers. Additionally, Continental’s innovative efforts in applying state criminal statutes to intellectual property have reshaped IP enforcement throughout the United States.

Continental Enterprises’ creative approach to investigation and enforcement ensures that our clients can respond to the changing tactics of counterfeiters throughout the world. With such effective strategies at our disposal, we often work ourselves out of a job. That, in our opinion, is the definition of success.

Our approach seems somewhat counterintuitive in that we focus on distribution chains instead of large manufacturers. Stopping retail sales of unlicensed goods eliminates the ability of manufacturers to distribute their products. Thus, when negotiations with manufacturers take place, the demand for their unlicensed products has already begun to dry up. This results in a decisive negotiating advantage for our clients as we reassert their IP rights. Using this approach has allowed us to obtain compliance and recover damages from once-recalcitrant foreign manufacturers without resorting to litigation.

The effectiveness of this strategy is a function of our ability to accurately triage cases and manipulate economic forces to our clients' advantage. We begin at the periphery of the problem and establish a consistent record of enforcement. This reinforces the strength of the mark, opens the marketplace up for legitimate goods, and paves the way for an assault on the core of the problem.

Continental has employed this tactic to return marks to clients who had all but relinquished them to the public domain. Our trademark reclamation efforts have also been the basis for developing a robust licensing program to supplant markets in which counterfeits dominate. This is a clear example of how a business-focused solution can produce a victory where protracted litigation would likely fail.